About the
Downtown Business Association
Who We Are
The White River Junction Downtown Business Association is a volunteer-led program dedicated to supporting the vitality, identity, and resilience of downtown White River Junction. We work in the public interest to strengthen our local economy, celebrate our unique character, and ensure downtown is welcoming, vibrant, and accessible.
Our Vision
White River Junction is where local businesses, nonprofits and neighbors all help shape a downtown that’s authentic, vibrant, and moving forward.
What We Do
Our work focuses on:
- Supporting Local Business – Helping entrepreneurs and businesses start, grow, and thrive in White River Junction.
- Sharing WRJ’s Story – Showcasing White River Junction as a hub for culture, community, and commerce.
- Bringing People Together – Strengthening relationships between visitors, residents, nonprofits, and businesses.
- Making Downtown Shine – Improving streets, signs, gathering spaces, and the overall experience of being downtown.
- Advocating for the Future – Partnering with the Town of Hartford and other organizations to guide planning, investment, and policy.
Our Values
We are a public-interest collaborative. We prioritize equity, accessibility, and transparency, and our work is guided by these principles:
- Collaborative – Bringing together many different voices.
- Entrepreneurial – Embracing creativity and bold ideas.
- Impactful – Pursuing initiatives that create visible, lasting benefits.
- Authentic – Remaining true to the spirit and character of White River Junction, past, present, and future.
We welcome new members and fresh perspectives. If you’re interested in getting involved, please fill out our contact form.
Learn More
Explore our initiatives, meet our members, or get involved.
